Kassandra Lopez Carrillo
LoanCrate
LoanCrate is a seed stage start up company building a Loan Origination System (LOS) to improve the efficiency of taking out a loan.
Project Overview
In this project, the team aimed to analyze several user interviews to identify pain points and trends in LoanCrate's LOS, helping drive their project strategy. Our goal was to understand the LOS fit into the job of the users and find what should be changed changed/fixed/is doing well.
User Groups
Processor: collect documents to satisfy conditions
Underwriter: Approves or denies your loan
Post-closer: Review and clarify documents
Deliverables
Insights Document: Organized document containing all relevant insights gathered from interviews.
Research Documentation: Documentation of processes and findings throughout the research process
Milestones
Milestone 1:
Understanding Users
Goal: Understanding loan approval pipeline and examine problems with existing LOS
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Literary Analysis: Jobs to be Done by James Ulwick
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Evaluating current loan origination systems
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Understanding the loan approval process
Milestone 2:
Analyzing Interviews
Goal: Cleaning and organizing interview transcriptions provided by LoanCrate
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Cleaning original transcript via Grain
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Attaching identifiers to transcript
Milestone 3:
Affinity Diagramming
Goal: Organize and derive insights from the sticky notes from the interviews
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Identifying trends and instances in the interviews
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Affinity diagramming to identify high level insights